All work

An original mascot, 1,713 views in 10 hours.

Noki is a penguin we created for a sugar-free mints brand. He gets about one short reel a day: a moment everyone knows, where the mints save the day.

Reel 4, 7 seconds, with its original score. Tap to play with sound.

All four reels

Reel	Views	Counted after
1. Waking up at 3 AM for no reason	358	40 hours
2. Grandma's first ride in a flying car	about 1,700	48 hours
3. On the phone for "5 minutes"	1,455	16 hours
4. Grandpa "resting his eyes"	1,713	10 hours

The reels were counted at different ages, so views per hour is the fair comparison: about 9, 35, 91 and 171 an hour. On reel 4, 97% of views came from people who don't follow the account.

What we did

• Designed a small cast (Noki and his family) and locked each character to a reference sheet, so they look the same every day.
• Wrote each caption as a quote of a real moment, like "me on the phone with my best friend for 5 minutes".
• Checked every frame before posting.

Source: Instagram views and insights, counted Oct 17 to Oct 19, 2026. Reel 2's count is Instagram's rounded "1.7K".